With all this talk of pay per view news sites coming from places like Camp Murdoch, you can clearly see an industry in turmoil about exactly how to transform audience numbers into cash. It strikes us, that actually the revolution will come from hardware. Hardware that replicates and enhances the reading experience to a point where people are willing to pay for it. Apple almost certainly has this kind of device in the pipeline, with a tablet that makes the Amazon Kindle look like something from WW2. This hardware will just the vehicle for publishers to start to generate profits again, which will in turn entice advertisers...
Here's an interesting video mock up from Bonnier and design heavyweights Berg in London on just how exciting it could be to view content in tablet form. Content that people would be willing to pay for. Mr Murdoch you have a lot to learn from these guys...
Mag+ from Bonnier on Vimeo.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Be constructive. If you can't do that, leave.