Appshaker Launches Augmented Reality Advertising for TV2 Hungary

Inde sister agency Appshaker is proud to announce the launch of the first Augmented Reality advertising for TV2 Hungary.

Using two AR markers placed onto the press advertising of their talent show Megastar, users can view a huge array of great 3D models from the show including the infamous microphone, the entire stage set and also a screen full 3D stars filling the screen - all locked to the printed marker and putting the brand right in the palm of your hand.

For those in Hungary, simply buy a copy of Blikk this week with the AR advertising inside and have some fun all hosted by the presenters Liptai Claudia and Till Attila.

Check it at www.tv2.hu/ar

Inde Sister Agency Appshaker Launches Augmented Reality for Ford

Continuing our fruitful creative partnership with Wunderman Hungary, Appshaker is proud to announce the launch of the BTL Augmented Reality campaign for Ford Central Europe. Appshaker produced Windows based AR systems as well as Flash based version to help promote the exhibition stand. Big thanks to everyone at Wunderman for a great project well done.

Try the online flash version yourself here.

Check out our latest brand movie for iGlue!

Created to celebrate the launch of the semantic search system, iGlue, Inde created this hand drawn movie explaining how iGlue marks the next stage in the dissemination of information. We hope you like. Big thanks to our friend and co-conspirator Zsolt Domsodi for the amazing custom graphics!

Banksy Does the Simpsons Titles

Wait for the middle bit...

Appshaker Inks Deal for Augmented Reality Car Launch for Ford Hungary

We're all currently working hard on one our latest projects with Inde sister agency, Appshaker. The agency has been commissioned to create a full Augmented Reality exhibition stand for Ford Hungary. Working in collaboration with Young&Rubicam Hungary, Appshaker has worked on all phases from creative concept, planning, build and final deployment. More pics of the project when it's completed, but for now, if you want to learn more about AR and what it can do for brands, hit us up at our AR presentation online...

Independiente rebrands flagship Vodafone store

Sadly, we've been all to quiet in the past weeks. Truth is, we've been so busy with work we just never have time to update the blog. Thankfully, we now a spare 5 minutes to announce our latest work on the rebrand of one of the flagship Vodafone stores in Budapest. The Allee store was completely redesigned by ourselves in partnership with good friends and swish retail design space makers, Monochrome.

Our brief, to revive the ageing visuals and identity in store has been a huge success, with a fresh look taking shape over the past weekend. New identity focuses around the "app" culture so apparent in todays mobile world. Find below our 3D mocks of the store, with new photos in the next few days.

Cheers!

Have less sex with Google

Loving this recent survey that suggests iPhone users have more sex than Android equivalents... Whether it's true, or even real, doesn't matter... It's funny... Courtesy of OK Cupid...

Future of Augmented?

Courtesy of co-conspirator Luke at 190 Design - trippy stuff...

iPhone / Evo Envy - Quite brilliant

Bikes on Film

Fusing the independiente love of weird motorcycles and great film making.

Facebook vs. Google

Who the hell is going to control Web 3.0, a highly personalised, highly intuitive internet experience where the internet is providing answers based its knowledge of YOU: http://adage.com/digitalnext/post?article_id=144781

iPad plus velcro

Brilliant.

Augmented Reality Guitar Lessons

As you all know, Inde's sister agency Appshaker is executing numerous projects using Augmented Reality technology... For more info and demos from Appshaker, click here.

In the meantime, here's some great examples of how it can enhance lots of everyday tasks...

Wired iPad app gets another makeover

Wired, fresh from finding out their all singing all dancing ipad app won't quite work, have finally got to grips with Objective C and launched. Not too much flash compiling going on here due to Jobs nixing Adobe's tools, but great to see all the same. Will keep you up to date on our sister agency, Appshaker's current development of iPad magazine platforms in the near future.

in the meantime, great promo from wired

New Nike Tiger Woods ad airs...

As predicted on this blog a long while back, Nike sticks with its man and launches new campaign focusing on exactly the issues that most of his sponsors ran away from...

Content Aware Fills in Photoshop CS5

One word: NICE

Opera browser submitted to Apple store

Now this could be interesting, given that's a clearly better product yet Apple don't really like competitors using the app store and showing them up...

Chat Roulette Piano Guy

what Chat Roulette was invented for... quite quite brilliant, an not a guy with his genitalia out in sight

Ok Go at it again...

With more than a passing resemblance to Honda Cog ad... great to watch though...

Weird Video of the Week

freaky but funny...

Independiente co-launches Appshaker

Big news in the independiente camp which is well worth announcing. Over the past months we've been prepping the launch of our new sister agency, Appshaker.

Appshaker is a social and media application agency specialising in iPhone and Facebook applications. Since our launch a few weeks ago, we've sold two applications to clients in London, and will be proposing a swathe of new app based concepts in London over the coming weeks. Appshaker is relatively unique in this fledgling worldwide market as it possesses the ability to create entire concepts for brands from initial creative to full project execution, which is something we're very exciting for us.

Please hit up the Appshaker site to learn more, or get in touch. We'll try to keep you posted on progress as things happen.

Uncle Bob rocking it

For some reason this apple ad popped into our heads this week, lovely, lovely, so thought we'd repost. Enjoy...

Dazed creates movie with fashion credits embedded inside

As an ex staffer we're a touch biased, but great to see print intertwining with digital on the new issue of Dazed & Confused. Augmented reality inside the mag interacts with your Mac to find out exactly who is wearing what in the latest issue's fashion pages... here's a preview vid, sadly unembeddable...

http://www.dazeddigital.com/ArtsAndCulture/article/6648/1/Dazed__Confused_March_Issue

Think Murdoch gets digital media?

Think again. This little article gives a scary insight into just how little Uncle Rupert understands what he's doing...

King of online advertising advertises on TV... wtf?

Never thought you would see the day? Nice superbowl ad either way...

Gil Scott Heron Returns

Enjoy this until it runs out... The soul poet with silky voice returns after years in the wilderness... To learn more about the mans amazing but mad career and life, check here

Multi-touch? It's so 3 years ago...

With all the hype building about the supposed Apple tablet next week (it will be called iCanvas, is our prediction), it's worth noting just where the world was at with multi-touch 3 years ago. If Apple can employ this kind of gesture led interface, they'll have a hit on their hands....

Be Stupid - Diesel

In the process of resarching for an upcoming pitch, we came across a rather interesting Diesel video... hardly breaking any barriers design wise, but a lovely job for a copywriter...

Musical Inspiration for a Tuesday

And oldie but a goldie, back when he was writing good music and Andy Votel was involved. Also, a cautionary tale of two brace wearers uniting...

Nikon World Microscope Photography Award

Some amazing images on the click courtesy of a heads up from from co-conspirator Luke at 190 Design... To see more  hit here

How great creative inspires your competitors to do better

Very interesting article in the Guardian today about how price comparison websites in the UK have responded to one of their own creating a memorable ad campaign...

Blackberry Versus Apple - the reality

Courtesy of Inde Designer, B-Bas...

Mother London Donates to Charity

In what is a rather inspired way of subtly announcing that evil empire ad agencies can give to charriidee, Mother explains what they did for Christmas.

Tiger Woods Finally Goes Public - Sponsors Quiver...

Well it's finally happened, one half of Tiger Woods' PR team has won out and convinced him to speak before the damage gets any worse. The "no show" which resulted in several big brands leaving the sinking ship has been abandoned for a topless Vanity Fair photo shoot by Annie Leibovitz, complete with a topless weight lifting Woods.

God only knows what sponsors must be thinking, although one wonders if Nike has not already commissioned their agency for comeback campaign... $$$$$$$