Sure many of you came across the brilliant book from a couple of years ago, Freakonomics, written and created by a journalist Stephen Dubner and economist Steven Levitt - a book that eloquently explains some of life's mysteries through economic theory. Seems in the following months they will be releasing the sequel "Superfreakonomics" which should be cracking read. In the meantime, I have since found that they have a blog on the NY Times that looks really interesting... CHECK it...
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