Great story here about how supermarket giant Asda in the UK launched the "cheapest" bike in the UK earlier this week - flat pack version that you have to put together yourself. Much to the annoyance of the PR honeys who launched it, it turned out that the ad agency who created the TV advert, er, accidentally fitted the front forks the wrong way for the shoot. Which basically, if used in that way, would turn it into cheapest deathtrap in the UK.
Crap product + Crap advertising + Crap PR = terrible PR nightmare... :)
check the link for the full story...
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