An interesting trip to Berlin last week, to see our founding client,
El Ganso's stand at the biggest European clothing trade fair in Europe. A huge event, with many of the best streetwear brands in attendance, with many of the big names on fully closed stands to stop spying eyes checking out the next years trends... The whole show was held in
Berlin Templehof, a disused airport in the centre of town, incredible place, great setting.
Always interesting to see how big multi-national brands present themselves a
t these events. With some, despite the economic downturn, seemingly willing to lavish
hundreds of thousands of euros promoting themselves on stands that resembled small towns.
Scotch & Soda a great example of this, with a two floor stand, complete with full bar facilities downstairs. Whether this kind of investment pays off when smaller brands like Fred Perry went for much more sedate, is anyone's guess.
Free stuff everywhere, t-shirts and bags galore, along with enough pin badges to sink a battleship. Two points deducted from Bjorn Borg for handing out a badge to me which snapped and cut my wife's arm open in 3 days. Saying that, I didn't get bombarded with the kind of printed material I had expected to receive, but people must have to cut back somewhere... Presumably printers were having a lean year, while badge makers are holidaying in Barbados.
Anyway, there's a few pics from the show (brands didn't like you taking pics on their stands), plus some El Ganso clothes shots...
